About us

The BrandNew Story

Branding is one of those topics everyone has an opinion about but when you dig deep you find many observations are pure speculation. Most acknowledge brands are vitally important but there is little agreement as to why.
In 1998 Dave Bassett embarked on a ‘brand expedition’ with a group of diehard supporters and a handful of extraordinarily brave clients. 
Ten years on BrandNew has unravelled many brand ‘mysteries’ and applied these discoveries to national and international organisations with remarkable results.
Today we can confidently say that brands have gravity, brands are built and that they should be your organisation's greatest asset.