The  BrandNew Team

Dave Bassett

Dave is the founder of BrandNew with over 30 years experience in the communications industry. He has an 'out of the square' strategic approach to developing potent brand communications and he has worked on some of the most significant public education and product launches in New Zealand, including; GST, Lotto, and The Americas Cup.

He enjoys non-fiction and he is writing his own world view of brands and consumer trends. Having hung up his squash racquet he can be found tempting trout or fruitlessly attempting to maintain his aging body at the local gym. His motto is 'keep learning'.


Ngareta Bassett

Ngareta is a founding partner in BrandNew. Her fresh approach to administration and client management brings greater efficiencies and value for both BrandNew and clients.

She has over 20 years experience in management and technology and has developed a number of proprietary online systems that enable BrandNew to offer a number of innovative services to global markets.


Tracey Miles

Charged with looking after everything ‘financial’ Tracey joined our team with an impressive background in financial management for a wide range of companies in the property development, accountancy and retail sectors.  As Tracey always says; “the buck stops here".

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