If there is not a decisive, compelling answer for each then you do not have the information you need to ride out the new economy. Like an airline pilot flying in a storm with no instruments, it could be a nasty trip.

1. What do people say about your business when you’re not in the room?
   This will tell you everything about your current position and what  needs to change.
2. What exactly is it they think you do?
   This will be your reason for being; your ticket to ride or fall.
3. Why should anyone buy from you?
   This will tell you what you’ve got right.
4. Why would they consider buying from someone else?
   This will tell you what you’ve got wrong.
5. Why would they simply not buy at all?
   This will tell you what else you must do.
6. What's your secret?
   This differentiates you from all the rest.

With the right answers you have a strong commercial blueprint for success in these turbulent times.

Learn about strategies for success in the new economy. Book now to attend next weeks Glasshouse Seminar or enquire about Mindreader the rapid market intelligence survey that gets all the answers.