In Detroit recently Chrysler's vice chairman Jim Press announced they would be slashing $US287 million from their advertising budget following a 37% decrease in car sales across the industry in January.

Before you throw good money after bad purchasing advertising space, why not  re-channel those hard earned dollars back into your own pockets and reinvest in your own resources. A 10% lift in sales is achievable by focusing on staff performance (not to be confused with staff effort).

McDonald's, is planning to open 240 new outlets this year across Europe, creating 12,000 new jobs, as customers numbers swell during the credit crunch. Having focused on growth from existing outlets since 2003, McDonald's European president Denis Hennequin says “The company will be expanding during the downturn, we're certainly not slowing down.”

BrandNew will help your businesses improve sales in a market seemingly out of control. With brand building solutions such as BrandAlive® there is opportunity and profit in abundance.