| Tuesday, 06 October 2009 04:02 |
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But there is hope. From the sea of sameness will rise retail brands with a difference: creative, knowledgeable, value-added, intriguing and engaging. This is the beginning of a new retail theatre era, retail brands purpose-built to capture our imagination. Here’s how it will be done. Dispense with everything you know about the current retail scene and start again. Stand outside your store and ask yourself “Why would I want to go in there? What is the magnetic ‘Can’t resist’ reason for making an effort to push open the front door?” If you don’t have an answer then you don’t have a future. If you don’t have an answer, find one in a hurry. |