| Tuesday, 06 October 2009 04:07 |
|
The rides inventors realised that the experience could be enhanced by halting the ride just as you drop over the precipice. The halt (about one second) is just long enough for the terrified brain to signal the release of huge amounts of adrenalin into the body. This ‘drug flood’ slows the perception of time, heightens anxiety and generally adds to the feeling of terror.
Every feeling we experience is an internal induced ‘drug trip’. When next you build experiences around a brand, think about enhancing the customer’s feelings by stimulating the body’s natural pharmacy. |