The Rugby Sevens

The Rugby Sevens brand would have to be a marketers dream. The union has cleverly turned this annual sporting event into the country's biggest costume party. While other organisations struggle to build attendances , Wellingtons Stadium is turning people away. The Sevens is not just an event, it is an experience. We are officially in the era where the customer experience transcends even the game. Many businesses could take a leaf from this book.