Methodologies

concept creation and testing

It is always a good idea to start where you intend to end up. Modelling is the art of creating a picture of what the brand might look like; an artists impression. Modelling draws key information from the strategic plan and gives shape and form to the brand. Once the new model is tangible and viewable, the real brand can be interogated, improved, scoped, costed and then built.
Modelling is an innovative BrandNew methodology to emerge from the Harmonix process. It is invaluable in its ability to provide a ‘first look’ at a brand before resource is committed or budgets are struck

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Protect your most valuable asset

Your investment and your future need protection. TradeMarking is only one of a number of brand protection techniques that can be applied to your most valuable commercial asset. The employment of a number of processes in unison creates a brand that few will be able to copy or steal. BrandNew employs the services of the best legal minds to protect national and global brands.

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define your brand's bottom line value

Working in conjunction with strategic partners Intangible Business, the BrandValuation™ methodology delivers a defensible valuation of a brand appropriate for inclusion on company balance sheets and for litigation and marketing decision-making purposes.

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Capturing and delivering a better brand experience

Brands need WOW! X-Mapping® guarantees clients a remarkable brand experience. By identifying and enhancing all of your brand touchpoints, your brand becomes irresistibly attractive.

Click the link to visit the X-mapping® website: www.x-mapping.com

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The business to business networking and lead generating programme

If you are not talking to the right people, with the right message at the right time then the likelihood of your making the sale is slim indeed. TrojanHorse® is a remarkable pitch process that will get you in front of key decision makers with an irresistible offer. It is a programme that will constantly build more and more business with the organisations you wish to work with. Don’t wait for tenders, don’t take on work you would rather not have; go after the business you really want and ensure your pitch works.

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Equip your staff to deliver a remarkable brand experience

Imagine if your staff could lift the sale and delivery of your products and services by just 10% over the next three months. How would that impact on the bottom line? This is not a staff training programme, it is an entirely new way of working. It requires little additional effort because it is premised on giving staff permission to make improvements that will build a unique brand experience. BrandAlive® engages staff and helps them understand how they can become your most enthusiastic brand champions.

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Potent advertising, promotions and brand communications

Identifying and employing efficient and effective media vehicles to deliver your brand message with surgical precision to key audiences is a new science. Above-the-line media is no longer sufficient as the world is flooded with new alternatives. Online, in community, DM, PR, advertising and advocacy are all valid conduits to increasingly disengaged audiences. Finding the optimum mix and balance of affordable ‘brand messengers’ in over communicated environments is our specialty. BrandReach™ will identify, measure and deliver innovative and highly cost effective media campaigns designed to lift both the profile and the meaning of your brand.

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Create stunning visual identities

A brand logo is indeed the face of a brand. But if creating a recognisible face is important then so too is clothing the brand in an appropriate and flattering wardrobe. The role of a brand’s visual image is vital if the attributes and the personality of the brand is to become instantly recognisable and attractive to intended audiences. Typefaces, colours and associated graphics all combine to paint a portrait of the brand; the visual manifestation of how the brand will be seen and interpreted. This visual flavour is then translated and consistently applied across all of the branded collateral, clearly marking the brand territory with a unique and compelling character.

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The brand name creator

If you want to give your brand a great start; give it a great name. Generating the ultimate name creates meaning and adds value to your brand. Your brand name needs to be memorable, attractive, meaningful, pronounceable and proprietary if it is to be an asset. BrandGenesis™ is a name creation process that means your ‘baby’ starts life with a head start on the others.

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• KidsCo

• Realsure

• Tenon

• Over the Fence

• The Marram Trust

• Strike Adventure

• Statisphere

• Hunga Cruncha

• Spellbound

• Colour Your World

Evaluating the size and effectiveness of your brand resource

The quantity and quality of your existing brand resource should be measured and evaluated before you invest in any further communications or promotions effort. Understanding how much more effective your current branding collateral could be almost always results in huge cost savings and increased impact. Ensure your current resource is leveraged and working to the maximum; after all you have already paid for it.

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Clever plans matched with inspired strategies

Building an exceptional brand requires starting with a robust strategy. BrandNew Strategic Positioning creates the blueprint for a high flying brand, where nothing is left to chance.

To build a powerful brand you will need current and accurate information. All BrandNew strategies are founded on identifying and obtaining the right information. Brand building is about minimising risk and protecting investments; it is not a creative lottery. Weak brands can be repositioned, new brands require positioning if your business is to be controlled. BrandNew Strategic Positioning will give you control, certainty and ensure you are building a brand asset as well as a future.

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All the information you will need

You no longer need to guess how your key audiences will think and behave. MindReader® will tell you in remarkable detail with extraordinary accuracy. MindReader® is a leap forward in market intelligence gathering that explores heuristic memory. It is one of the fastest, least expensive and most accurate ways of gathering the data you need before you risk any business investment.

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