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Create stunning visual identities A brand logo is indeed the face of a brand. But if creating a recognisible face is important then so too is clothing the brand in an appropriate and flattering wardrobe. The role of a brand’s visual image is vital if the attributes and the personality of the brand is to become instantly recognisable and attractive to intended audiences. Typefaces, colours and associated graphics all combine to paint a portrait of the brand; the visual manifestation of how the brand will be seen and interpreted. This visual flavour is then translated and consistently applied across all of the branded collateral, clearly marking the brand territory with a unique and compelling character. |