The Projects

A remarkable brand by definition delivers a remarkable experience. Brand building is an activity, not just great idea or a single image. It is the sum total of many parts. Take a tantalising glimpse at the brand activities of some of our most successful clients.

Bitterboy

We have just launched a carbonated lemon ice tea in the country where they know what a real thirst is all about. It is selling so well that the product is soon to be released here in New Zealand

Orange Umbrella

Changing the way organisations view health and safety is no small task. Orange Umbrella have created a process they call 'NewHeights' that focuses on productivity and performance. With an online survey tool called GSP the capture and identification of health and safety data enables businesses to provide healthier and safer working environments as never before.

Yahava Koffee Works

Western Australia's newest coffee roaster is also the nation's fastest growing coffee company. 30% year on year growth may in a recession sound fanciful but these folk are doing it. BrandNew is helping this brand build a coffee experience like no other. The Singapore franchise features a visual feast we call 'The Wall'.

Kapiti

Ross McCallum dreamt of bringing the world's great cheeses into New Zealand homes and restaurants. He believed that because we could produce world leading pasture fed dairy products we could also make our own world class cheeses...and that's exactly what he did. It was a privilige to work alongside Ross for much of his journey, creating one of New Zealands most respected and recognised food brands.

Ronald McDonald House

Ronald McDonald Houses are a global charity helping the families of sick children. BrandNew is proud to be working with the Wellington board and the executive as they raise $14 million for a brand new house taht is due for completion in 2012. Not for profits can and do flourish when they build and protect their brand investment with as much fervor as any commercial enterprise.

Wholly Bagels & Pizza

When life became more than bagels for the Wellington fast food brand, it necessitated an identity upgrade and BrandNew came to the aid of the much loved little devil.

Cyclops Yoghurts

Before gourmet yoghurt there was only plain old yoghurt. Jim Small created New Zealand's first national gourmet brand and it continures to be the the country's leading gourmet yoghurt. Working with Jim BrandNew has helped turn a Canterbury favourite into the nation's favourite gourmet culture.

Guthrie Bowron

As house brands grew in poularirty the move from budget brands to value brands required more sophisticated packaging. BrandNew developed and repackaged Guthrie Bowron's 'Colour Your World' house range and elevated sales nationwide to new heights alongside the international brand heavyweights.

Tenon

As Fletcher Forests global interests grew and changed their name struggled to convey the value they were creating. BrandNew used the proprietary Genesis™ programme to arrive at name that is now synonymous with innovative timber products in world markets. Using the new name has helped the organisation reposition and grow to into leadership status

Realsure

Existing house sales plumeted but expansion was possible for New Zealand's leading house inspection franchise when they shifted their focus to new home construction. BrandNew was in on the ground 12 years ago and was excited to be a party of the new product launch

Black Water Rafting Co

When world famous Black Water Rafting Company lost the exclusive use of its own name in a now famous court case, they turned to BrandNew to help protect their pioneering efforts. BrandNew developed not only the new brand but also a stable of ledgendary underground adventures. Not long after this the founders John Ash and Pete Chandler onsold their iconic business to New Zealand's leading tourism operator.

Squash New Zealand

Repackaging a sport that was at one time the domain of the professional set was a challenge BrandNew was up to. Leveraging the young national champions and placing a new emphasis on fitness and fun indeed hit the mark. There are over 300 club run facilities in New Zealand, a dynamic that occurs no where else in the world.

Tuckatime

Bruce Tucker bakede his first batch of cookies in his own home with a recipe his mum had given him. The cookie brand expanded into the nation's number two cookie brand. BrandNew has helped brand not only the mighty7 Hunga Crunchas but also the Mini Munchas and the Feast bar.