GlassHouse Seminars

A GlassHouse Seminar for your conference

The success of the BrandNew GlassHouse Seminar Series has been the motivation for us to develop a stable of workshops and presentations that you can take to your executive meetings or conferences. If you would like to include any of the following topics or you would like us to custom develop a presentation for you then simply give us a call.

The seminars include:

The Science of Influence

45 min - 120 min presentation

How and why do people make purchasing decisions? As conventional media struggles to reach consumers and business competition increases to a fever pitch, more and more businesses struggle to survive. One thing that has not changed at this time of global upheaval is the way people think and behave. People are highly predictable and by better understanding how we use our minds, businesses can build rematkable brands that hit the consumer 'hot spot', even in these uncertain times.

The DNA of Great Brands

45 min - 120 min presentation

Great brands are built, they generally don't happen by accident. We have 'delaminated' a number of the world's best brands and can show you what they all have in common and why they succeed. We show you case studies of high performance brands from around the world and brands here in Australasia. Product, service, retail, government and charity based organisations can all build dynamic models that out perform others. It is conditional only on understanding what works and why. Take the guess work out of business and build greater expectations.

Fresh Thinking

2hr- 4hr workshop

Take your tired or stalled organisation to new heights. Refocus, reinvigorate and renergise your staff and your own enthusiasim. We will show you how you can create a new path based on where the market opportuinities are. Using our 'Modeling' methodologies we will show you how to build new products, services and a new future. When old pathways turn into dead ends, this workshop will give your entire organisation fresh directions and new destinations.

Maori Brands

30 min - 90 min presentation

Maori culture and language is what sets New Zealand apart. Differentaition is critical in a world of sameness. Sameness has no value. Building unique New Zealand brands will mean embracing Maoridom. What does that mean and how can it happen? How can it be authentic and how can it be done without offence or controversy. Maori brands hold the promise of extraordinary value but building them must be done with great care.