Glasshouse Seminars

The Final Curtain has Fallen on the 2009 Seminar Series

The BrandNew Glass House Seminar Series has finished for the year. BrandNew would like to thank the speakers and everyone who attended. We look forward to seeing you all again next year.

This years seminars included:

Brand Speak How does it sound?

Lynda Harris - CEO Write Group

Your high profile, glossy promotions are not always the best indicators of your brand’s true value. It is the way your everyday documents and communications speak that can be the most revealing. Lynda Harris founder of Write Group and the WriteMark Awards is a champion of plain English and the idea that ‘sounding good’ is good for business. She challenges us by asking, “Do your documents match your brand? Do you like the way you sound on paper?” Lynda will be describing how easy it is to get it right if we all follow some commonsense guidelines.

Turning sponsorships into partnerships

Lesley Slieker - Chief Executive of the Ronald McDonald House Wellington Trust

When charities woo corporates it can be either a complementary marriage or a clash of personalities. What are the rules that make it work? How do the parties get mutual advantage? Lesley Slieker, Chief Executive of the Ronald McDonald House Wellington Trust, outlines her successful formula for working with corporates and gives a charity’s view on what corporate responsibility really means. She explains how partnering can successfully complement a company’s public profile and discusses how some brands fit naturally together and some are just plain hard work.