The Science of Influence

A critical component of repositioning is ensuring the essential characteristics of quality, trust and value are made apparent. Only then will brands connect with people in remarkable ways. Sales volume increases and profitability follows. In today’s new economy there is a single factor that can mean the difference between failure or success. It is understanding how to articulate the quality, trust and value of your product or service. This is the science of influence. And it is based on accurate market intelligence. Science before art.

How do consumers really make decisions?

Science is the key to influencing the new purchasing motivations of consumers. These have come into clear focus through the study of heuristic memory (or intuitive thought) alongside systematic thinking (or intellectual decision making), both foundation principles of cognitive psychology.
The breakthrough is an emerging knowledge of the way consumers move seamlessly between heuristic and systematic thinking. These two entirely different modes of brain function affect all decision-making and, consequently, purchasing decisions. BrandNew has pioneered the development of a market intelligence methodology premised on heuristic principles. The outcome is certainty about how consumers will behave in a multitude of purchasing situations.