Does your organisation have a word of mouth strategy?
What do your customers say about you when you are out of the room? Over half of New Zealand is on Facebook and Facebook is the emerging new medium for customer engagement and encouraging advocacy. Gossip is gold if you understand how to encourage it. BrandNew is helping businesses and organisations create word of mouth strategies and then build significant and influential fan bases on line. On line vehicles that integrate with other off-line communications formats. You must have a word of mouth strategy and you must start building your own audience of advocates.Don't be put off by the term social media; magazines and television were once also considered social media.
This is the lifeblood of successful brands.