David Bassett founded BrandNew™ in 1998 after qualifying in graphic design, heading two advertising agencies and time on an international board of business communicators.

David Bassett founded BrandNew™ in 1998 after qualifying in graphic design, heading two advertising agencies and time on an international board of business communicators.

David Bassett founded BrandNew™ in 1998 to be one of only a small number of highly specialised branding firms in New Zealand.

David has spent over 35 years in the communications industry in creative and executive roles for advertising, public relations and design firms. His work spans some of NZ’s largest projects and he has wide experience working with small and medium size businesses.

He helped launch GST, the introduction of Lotto, two Americas Cup campaigns, the sale of Countrywide Bank, NZ Rail, the Lambton Harbour development but also on the creation and repositioning of numerous local and national brands.